In the first part of our two-part Julia Donaldson extravaganza for Vulpes Children’s Week, author of well-loved picture books “The Gruffalo”, “The Snail and The Whale”, “A Squash and a Squeeze” and many other childhood favourites, kindly answered our questions in this online interview. Please join us on Wednesday for Part II where Eve and I go round to Julia’s house for coffee to chat about her stage shows, writing songs for children and the importance of the shared experience of reading aloud.
Tell us about how you first came to be published – was it straightforward or a bit more complicated?
My first children’s book, A Squash and a Squeeze, started its life as a television song. ( It was heard on a BBC tape by a mum who – a decade later – was working for a publisher and, still remembering it, thought the words would make a good picture book.)
After that, it wasn’t all plain sailing. I’d already written a number of very short plays to help children (in my son’s primary school) with their reading, and publication of A Squash and a Squeeze gave me courage to get them out of a drawer and send them off. That led to my writing quite a lot of plays, stories and re-tellings of trad tales for educational publishers such as Ginn and Heinemann. But I got quite a lot of rejection letters from publishers in the trade (i.e. publishers of books which go into bookshops as opposed to schools). I think this was largely because an editor had advised me not to write in verse, and not to re-tell a traditional tale. Then, eventually, another editor said, “Julia, why do you keep writing these prose things? How about something in rhyme, maybe re-telling a traditional tale?” So I wrote The Gruffalo, (which is loosely based on an Eastern trad tale about a Tiger), and never really looked back.
What do you think it is about your books and particularly The Gruffalo that has had such a huge impact on children?
Actually, it’s not “particularly The Gruffalo”, as when I meet children and parents they always seem to have a different favourite, maybe Room on the Broom or Tyrannosaurus Drip or The Snail and the Whale. It’s just that journalists always focus on The Gruffalo! Maybe I’m not the best person to ask about the impact, but I suppose the thing parents most often say to me is, “My child can recite Monkey Puzzle (or A Squash and a Squeeze or The Gruffalo) off by heart. So I suppose the rhythm, rhymes and language must have something to do with it. And then I am blessed with a number of wonderful illustrators, notably Axel Scheffler, whose pictures are so atmospheric and bright and witty.
Rhyming comes in and out of fashion in children’s books. Why does it appeal to children and why do you think we don’t have rhyme for adults!?
Not v easy to answer! Actually I suppose we do have rhyme for adults, since a lot of pop songs still rhyme (or nearly!), and so do songs in musicals. I suppose it is out of fashion for adult serious poetry, though Stephen Fry’s book “The Ode Less Travelled” argues a good case for a revival.
Your work is usually a collaboration (with an illustrator), for example Axel Scheffler. How does that work? And how do you feel just before you see the illustrations for the first time?
Most authors and illustrators work separately, as is the case with me and Axel Scheffler. Often he doesn’t even know I’m writing something. I send the finished manuscript to the publisher, who then sends it to Axel (or a different illustrator) to see if they’re keen to do it. I used to get nervous before seeing the rough pictures, but that’s no longer the case with Axel, as I’ve come to know his style so well, and he always adds so many humorous details which weren’t in the text but really add to the pleasure of the book. Occasionally I will request some minor change – e.g. in The Smartest Giant in Town I’d said that the giant had “socks with diamonds up the sides” and Axel sketched 18th-century knee breeches with diamond-studded hose, whereas I’d meant Marks-and-Spencer type of socks with a diamond pattern.
There is very little room for manoeuvre in picture book writing – set amount of pages, text on a page, etc. What is the most important aspect to get into this narrow brief? And how do you decide what’s needed?
The editors and designers are brilliant at working on the pagination and design, and it’s amazing in fact how even quite a long story can be told in only 12 or 14 double-page spreads. Picture books are incredibly versatile, which is one of the things I love about them. But I think that the writer does need to be aware (subconsciously anyway) of the format, and to some extent to think in terms of those double-page spreads, and the mini cliff-hangers which you can sometimes have before a page turn.
I read that you say plot is a lot more important to you than character – I found this interesting, particularly as children often get so attached to particular characters (for example my niece loves anything to do with Po from Teletubbies). Can you tell us more about your thoughts on plot and character?
When I said this I only meant in picture books, not in novels (I have written quite a few longer books, e.g. the Princess Mirror-Belle books) in which character is equally important. Yes, children latch on to characters, but that doesn’t mean to say that their author has made them wonderfully subtle or complex. ( I doubt if Po from Teletubbies is a fully-rounded character!) In a picture book, you are telling a story in very few pages, and a weak plot will always disappoint, whereas in a novel, if style is good and characters interesting, one can sometimes forgive a rambling or patchy plot. (Though actually I think that the enduring books such as Jane Austen’s ones do have terrifically well thought-out plots.) In a picture book, a character can often be summed up in one or two words. For instance, in The Gruffalo, the mouse is little and clever, and the Gruffalo is big and stupid. The illustrator can of course add to their characters, just as an actor can bring to life a character who may be a bit nothingy in a film script.
Lots of celebrities seem to be turning their hands to writing children’s books – what do you think of this? Advantages, disadvantages?
Fine if they can actually write well, but I can’t actually think of any such books which have remained popular.
What you do think is the most important elements for a good picture book and what advice would you give to aspiring writers and illustrators?
Picture books can be almost anything, so I’d advise would-be writers and illustrators to look at lots and lots of currently available ones (there are great troughs of them in libraries), and also to consult The Children’s Writers’ and Artists’ Year Book.
How do you feel watching adaptations of your work?
I think that Tall Stories have done a very good job of The Gruffalo and The Gruffalo’s Child, though I have to confess that my main excitement consists of the thought that as a result more people will buy the books. I had a lovely time recently in a school in Aberdeen where the children had translated The Gruffalo into Doric (a local dialect) and performed it for me.
The Gruffalo is such a well loved book by millions of children (and adults). Are you affected by this success? I mean, does it make you worry about the next idea measuring up?
Not really, because – as I said in answer 1 – a lot of the other books are actually just as popular. I am aware that I have a certain reputation and don’t want to disappoint people, so I always try my best and am not easily satisfied. (But I think I’d be like that anyway.)
What are you working on now and what other projects are in the pipe-line?
In the pipeline are:
- Stick Man (a picture book illustrated by Axel Scheffler, coming out in September)
- What the Ladybird Heard (a picture book illustrated by Lydia Monks, coming out next Spring)
- The Troll (a picture book illustrated by David Roberts, coming out next summer)
- Running on the Cracks (a novel for teenagers, coming out next spring)
- 12 new “Songbirds” (phonic reading books, part of the Oxford Reading Tree; I’ve already written 48 of these “Songbirds”.)
I’ve also just written 2 more picture-book texts (for 2010) and am drawing breath!
Lastly – we always ask this one – could you tell us your five favourite books and why?
If you don’t mind, I’ll stick to children’s books
Favourite Rhyming Picture Books:
Each Peach Pear Plum by Janet and Allan Ahlberg A delicious, deceptively simple “find the fairytale character” book, where you discover new strands and hidden details at each reading
Old Hat New Hat by Stan and Jan Berenstain A comical search for the perfect hat. The adjectives become more and more ludicrous as hat after hat is discarded: “too beady, too bumpy, to leafy, too lumpy . . . too holey, too patchy, too feathery, too scratchy.” Good to read aloud or for beginner readers.
Mr Magnolia by Quentin Blake Another search, this time for a missing boot. Each page ends with a rhyme for “boot” which gives scope for wonderful whimsical variety: my children were partial to Mr Magnolia’s dinosaur (”What a magnificent brute”) but I preferred his “two lovely sisters who play on the flute”.
Hairy McClary from Donaldson’s Dairy by Lynley Dodd A rumbustious procession of characterful dogs. My favourite one is “Schnitzel von Krumm with a very low tum”. Children love anticipating the moment where the cumulative rhythm is dramatically broken by the appearance of Scarface Claw, the toughest tom in town.
Once Upon a Tide by Tony Mitton and Selina Young
A more recent book, in which two enterprising and self-sufficient children build a boat (”Bess got the hammer. I got the saw”) and depart on a sea voyage (”Bess worked the rudder and I worked the sail”) I love the mixture of poetry and practicality.
We would like to thank Julia Donaldson for answering our questions.
Please check out Part II of our interview with Julia on Wednesday.
Further links
Interview with Write Away about one of her latest books Tyrannosaurus Drip
Artlink Central, the charity of which Julia Donaldson is patron, that enables a wide range of marginalised and special needs groups to work with experienced professional artists on arts projects in the Stirling, Falkirkand, Clackmannanshire areas of Central Scotland.



Thank you. That was a very enjoyable and informative Sunday morning-waiting-for-lunch read!
I was particularly interested in how writers and illustrators work together (or not – as it turns out!).
Wonderful Rosy! I really enjoyed reading this, and I have to admit to still loving picture books even though my kids are well past the age suitability. In times of illness or tiredness or grumpiness the picture books are the first ones out of the bookshelf… and they never fail to raise a smile.
It’s lovely to read how they’re put together.
Oh that’s me that ill or tired or grumpy… the kids eat chocolate and watch Sex and the City
Kids have changed some …
Hee hee Eve. Me too. I was very ill and in hospital about 12 years ago and I remember I didn’t have any concentration or even the ability to watch tv. I read the Church Mice Book by Graham Oakley. Partly they are just brilliant stories and very funny, but also the details in the illustrations can be poured over for ages in a leisurely fashion. I got my parents to bring in the entire series and they got me through the ordeal.
I am interested in whys rhyme being a no-no for adults though and yet so popular with small children. Partly I imagine jsut the sounds of words are so pleasurable to very small children because they are learning them and all the meanings aren’t necessarily going to be clear. But maybe it’s also to do with reading aloud. That rhyme and rhythm are so much more important in performance. (Something that comes up in “A Coffee With Julia Donaldson” on Wednesday.)
It’s interesting when “literature” was more oral that a lot of epic poems were bouncing about – Beowulf etc. And in the Victorian era, where people read aloud to each other and their families, that long rhyming poems (The Ancient Mariner etc) were very popular amongst grown-ups.
I can’t think of the equivalent now in “grown-up literature”. Although performance poetry is around and on the rise, isn’t it?
I think the pleasure in the silliness of words is something we sadly lack as grown-ups.
Am I allowed to gush? My son loves all of Julia’s books. I think he loves Gruffalo the most and we have a small Gruffalo toy that we chase him round the house with after reciting “He has purple prickles all over his back…Oh Help! Oh no! A Gruffalo!” He loves it and screams in delight!
Anyway, I think I an recite most of Julia’s books off by heart too. I think Room on the Broom is my fav. Just wonderful!
Gushing over. Look forward to more of this. I agree with her, the Hairy McLary books by Lynley Dodd are wonderful too. (Esp the Scarface Claw one).
There are so many wonderful pre-school books out there with rhythm and rhyme. Long may it continue.
Thoroughly enjoyed reading that. Thank you!
Nik
Thanks everyone! More on Wednesday…
And tune in tomorrow for the Vulpes foxes Favourite Childhood Books…and tell us your own as well.
Quite giddy with excitement over this interview as there are three big fans of Julia’s work in this house – me being one of them. I cried at the end of The Smartest Giant in Town
And my 18-month old requests The Gruffalo approximately 15 times a day, only he calls it “Owl Book” – I am happy to read it to him every time because it is such a joy, as are all of the picture books. So few authors can do rhyme like Julia Donaldson, and the plots are so satisfying. Nice to see someone recommending Mr Magnolia as well.
Looking forward to the next installment!
Thanks for this very enjoyable interview. We love Julia’s books in our house too. She has a wonderful knack of overturning expectations that children love (even when they’ve know the story inside out).
Oh, lovely interview and thank you for reminding me of Old Hat, New Hat – that’s a brilliant one!
Monkey Puyzzle is my daughter’s favourite! It has some nice twists! And it’s a nice sloppy end for bed-time. A Squash and a Squeeze is popular with us too.
And we don’t read the Gruffalo so much. It was interesting what JD said about everyone having their own favourites – not neccesarily The Gruffalo. And yet The Gruffalo is the book that is most famous and most associated with JD. Is this a media phenomenon then? I think Robert McCrum picked up on The Gruffalo in the Observer? Or is the Gruffalo so original it sticks in the mind? Or what?
Yes, I don’t know. I think, as she says, a lot of the books are popular and people have their own favourites, but the Gruffalo is instantly recognisable, isn’t he? And he’s quite an original character (huge scary monster that’s scared of things) and memorable in the way he’s described and the way he looks (and kids do like monsters after all.) He’s a gift for an illustrator, isn’t he? Maybe that makes it more well-known with those who aren’t parents and who know little about picture books too.
It is a very universal story too (I thought it was interesting she said it was based on a trad tale) that unites kids no matter what they are interested in or what their experiences are – the small animal managing to frighten the big animal (that MUST be appealing to kids, mustn’t it?). Any small child can relate to that.
But please feel free to tell us about your own Julia Donaldson favourites! Which ones do your kids enjoy most? Or let us know on Wednesday maybe.
[...] Child, A Squash and A Squeeze and The Snail and the Whale, answered our email questions for Julia Donaldson Interview (Part 1), we asked if we could meet up in a cafe to ask a few more. She invited us to her house. [...]
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This was really interesting as it’s a genre that I seldom encounter, having no kiddies around. I do have fond memories of picture books and think the caliber of modern day ones are in a way superior than in decades past. There is more variety of plot and artwork than there was when I was a child.
Mr. Scheffler’s illustrations look lovely in the examples above, the humor shines through. They seem a good match with Ms. Donaldson’s writing, I can see why the books are so popular.
[...] and the Mouse (and by the way, read this lovely interview with Julia Donaldson by Vulpis Libris – Part 1 and Part 2). Under this panoply of beams are also to be found a story-teller’s area complete with [...]